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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.