Search
-
Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.
-
Latest Radio Audience Figures Released
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
-
The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
-
A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
-
Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
-
Why seasonal advertising this year just doesn't have that X-Mas factor
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.
-
Economic optimism plummets among Scots as consumer confidence stalls
Following our poll last week which, showed a third of Scots cutting back on Christmas spending, our latest economic data paints a broader picture of widespread pessimism in the economy and a crisis of confidence among Scottish consumers.
-
Smell-o-vision: Why perfume ads stink
Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.
-
North Poll: Childrens' attitude to Christmas
A new poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.
-
North Poll: Do kids believe in Father Christmas?
A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.