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Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
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One Moment in Time: The Royal Wedding, Six Months On
Simon Atkinson on Ipsos's unique mobile research around the 2011 Royal Wedding and what it tells us six months on.
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Economist/Ipsos October 2011 Issues Index
The September Economist/Ipsos issues index shows that almost seven in ten (68%) are concerned about the economy, an increase of nine percentage points since September, and the highest level since the coalition came to power in May last year
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Who makes the brand choice in your house - the chicken or the egg?
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.
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Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
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The Answer is 7,353, what is the Question?
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
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The Tablet is a game changer
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
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The nation's app-etite for new ways of reading
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).