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The Buzz of the 2011 Radio Festival
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Wellbeing not waistlines the priority for parents' food choices
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.
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Ipsos and LGA launch initial consultation on benchmarking resident satisfaction
The Local Government Association has launched Local Government Inform, a new service to provide easy access for local authority staff and councillors to key data about their council and its area.
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Green shoots?
Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.
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Reuters/Ipsos October 2011 Political Monitor
Economic optimism falls to its lowest point since December 2008 and people's concerns about being able to pay the bills, retire as planned and their children's job prospects are rising.
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Users of Social Care Personal Budgets
This report presents the findings from a qualitative research study commissioned by the National Audit Office to examine the users' experiences with personal budgets in adult social care.