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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Nearly two in five women aged 18 to 24 experienced economic abuse from a partner or ex-partner over the past 12 months
For International Women’s Day 2025, there has been a spotlight on the risks of economic abuse faced by younger women in the UK.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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Active Lives Children and Young People Survey 2023-24
Ipsos conducted the seventh year of this ongoing survey on behalf of Sport England during the 2023-24 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Almost one million UK women who experienced economic abuse said the abuse prevented them from leaving an abusive partner
A new survey from Surviving Economic Abuse and Ipsos UK finds that nearly a quarter (23%) of UK women aged 18+ who experienced economic abuse said the abuse prevented them from leaving an abusive partner.