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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Brand Positioning
How do I position my brand and portfolio for sustained performance?
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
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A fashionable subject: how far will UK consumers go to tackle the true cost of cheap and fast fashion?
As we head into the 2019 Black Friday weekend, Joe Wheeler reflects on the darker side of "fast fashion" and how transparency is needed for consumers to make sustainable, ethical choices.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.
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Can't beat them? ...then copy them!
Richard Garnham, Innovation Manager, looks at what the new Instagram Stories feature will mean for brands, and the platform’s competitors like Snapchat.