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  • Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ

    This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

    Download
  • Society

    Pulse Check - August 2025

    The new left-wing party could seriously shake up British politics...

    5 September 2025
  • Society

    57% of Britons support national ID card scheme, but have significant concerns over data security and implementation

    Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.

    5 September 2025
  • Society

    Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID

    Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.

    17 August 2025
  • Society

    Help Shape the Future of Youth Funding in the UK

    Join Important Research from the Department for Culture, Media & Sport (DCMS)

    12 August 2025
  • Society

    Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer

    Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.

    12 May 2025
  • Society

    Understanding the state of cyber security in the adult social care sector and its supply chains

    Findings from a project commissioned by DHSC to understand the state of cyber security in the adult social care sector and its supply chains have been published.

    24 March 2025
  • Society

    Navigating the AI Transition

    Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.

    11 February 2025
  • New Services

    The new era of innovation

    Shattering the Stage Gates with Generative AI.

    9 July 2024
  • Society

    Ipsos research explores public perceptions towards proposed gambling financial risk checks

    The survey explored public response to the financial risk checks proposed in a recent White Paper, finding broad support, with some concern for privacy and effectiveness.

    22 February 2024
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