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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Community as a Superpower: Why Refugees Seek Belonging
Our Managing Director, Public Affairs Trinh Tu reflects on why refugees seek belonging using the findings of this year's World Refugee Day survey.
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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Nearly 3 in 4 Britons say they do not trust President Trump to help deliver peace in Ukraine-Russia conflict
Almost three-quarters of the public (73%) say they do not trust President Trump very much or at all to help deliver peace in the conflict between Ukraine and Russia.
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Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
Ipsos UK receives MSPA Europe/Africa Elite Membership for 2025, marking a decade of industry excellence.
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Nearly half of Britons view Europe as most important to Britain compared to USA, Commonwealth
Nearly half (47%) of Britons view Europe as most important to Britain compared to USA (21%) or the Commonwealth (15%).
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Developing a long-term research agenda
Detailed findings from a research study conducted by Ipsos, The Strategy Unit and RAND Europe on behalf of the Health Foundation.