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Ipsos Veracity Index 2024
Professors, priests, the average person, and… estate agents the biggest winners from an upswing in public trust.
Politicians and Ministers remain stranded at the bottom of the Ipsos Veracity Index, despite rising public trust in a range of professions -
Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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Trust in politicians reaches its lowest score in 40 years
This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Ipsos Update – November 2023
Mental Health, Trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The future of the NHS
The NHS is currently facing significant pressures due to various challenges which will further escalate in the future if unaddressed. Additional funding and evolving NHS services are necessary remedies, as are the greater use of technology and measures to retain staff. But it’s also important to take action on areas outside of the NHS’s control like social care and the social determinants of health. Policy-making for the NHS should adopt a long-term approach, grounded in evidence and incorporating the perspectives of patients, the public and NHS staff in a meaningful way, to ensure that long-term investments are sustainable.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.