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4 habits keeping your brand poor
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
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Understanding consumer mindsets for growth in 2024
In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions
New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.
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South Africans spending more on snacks
Snacking is on the increase with South Africans spending more on snacks.
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More South Africans suffering from anxiety, overeating and under-exercising over other health concerns due to COVID-19: Poll
Women more likely to say they are impacted
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Two-thirds of citizens around the world agree that climate change is as serious as Covid-19
At the beginning of 2020, eight in every ten (80%) online South Africans believed that the average temperatures would increase during the year to come. This opinion was shared by 77% of citizens across the world surveyed at the time. (Ipsos South Africa press release “Predictions 2020”, published on 20 January 2020.)
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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New study finds that trade in illegal cigarettes flourished during 2014 – 2017 SARS Crisis
Johannesburg, July 5, 2018 – ILLEGAL cigarettes costing as little as R5 per pack are now available for sale in more than 100,000 shops all across South Africa, according to a major new study released today.
And more than one third of cigarettes in ‘non-organised’ shops – which account for almost 80% of all tobacco sales – are being sold for well below the government’s R17.85 minimum in tax payable.
The Ipsos Study is the most robust scientific analysis of the multi-billion-rand illegal cigarette market ever carried out in South Africa. It has been peer-reviewed and independently validated.
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Vehicle Quality in South Africa to improve
The Ipsos vehicle quality survey underwent a major revamp in 2015 when its scope was extended to include vehicle design aspects as highlighted by owners, in addition to the ‘defects only’ approach of the previous survey structure.