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The Brand Strength Ladder
A strong brand leads to growth and profitability, as it makes more people buy the company’s products, more often, potentially to a higher price point. But, how do you build a strong brand? A meta-analysis based on our BrandCheck benchmark database suggests that there are some fundamental steps on the journey to a strong brand. We refer to this as the Brand Strength Ladder.
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Merkevarevekst i krisetider
Brand Growth in Times of Crisis er en ny artikkel fra Ipsos' Brand Health Tracking-team som ser på hvordan tilnærminger til merkevarebygging kan endres under COVID-19-pandemien.