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Can we bridge the generational divide? The first step is understanding it.
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Pragmatism Over Patriotism?
Read more about how Canadians are recalibrating their relationship with America.
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Artificial Intelligence at Ipsos
Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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Cross-Border Convictions: Analyzing the Drivers of Buying Canadian
Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Ask Me Anything: Election 2025 Countdown
Hear Darrell Bricker highlight key insights from recent public opinion and election polling.