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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behaviour, social attitudes, and more.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.