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Ipsos Lunch & Learn Western Canada Webinar Series
Join us for strategic insights from your friends at Ipsos in Vancouver.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
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Canadian Health & Wellness Trends for 2025
Revisit our on-demand webinar to hear our latest research on how Canadians approach health and wellness, and how brands can help them meet their goals.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.