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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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When Culture and Commerce Collide
In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Has disruption become the new normal?
On March 11, 2020, the WHO declared the novel coronavirus (COVID-19) outbreak a global pandemic. Almost immediately, the pandemic rose to the top global concern in Ipsos’ What Worries the World poll.
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The Courage to Grow: Learnings & Playbook for how to grow in inflationary times
Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.