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Insurance: A CX Late Bloomer’s Guide to Success
Read more about how Canadian insurers can win the hearts and wallets of their customers.
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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OH CANADA: The embers of Canadian pride have been reignited
Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Keeping Beauty Real: Dove’s Commitment to Real Beauty
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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The Future of Fun: Elevating CX in a Dynamic Betting World
Revisit our on demand webinar to hear valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.