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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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CHATS 2025: The Consumer Clash
Revisit our webinar for insights from Ipsos’ CHATS 2025 Trends Report, a robust food and beverage tracking study decoding the future of Canadian consumption.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found.
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Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.