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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2018.
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Equality at work doesn’t exist say most Canadian women
As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz