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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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The Most Influential Brands in Canada, 2023
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Vancouver Knowledge Summit: It's Cool To Be Innovative
Ipsos hosted the Vancouver Knowledge Summit on July 17, 2012 during which we showcased tips, techniques and really cool research methodologies that will blow your mind in terms of customer understanding, and take your brand and business success to the next level.