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Consumption Trends in Canada: A Macro Overview
Canadians increasingly expect higher quality experiences, characterized by more fresh, real, less processed and authentic food/beverage solutions that are conveniently available.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands.
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The Most Influential Brands in Canada, 2017
Leading brands influence how we dress, communicate, travel, shop, spend our free time, celebrate and socialize. Is your brand one of them?
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Understanding Perception & Experience
In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Steve Levy who sheds light on a number of topics
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The Most Influential Brands in Canada 2016
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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FFWD: Ipsos Brand Influence Study
Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA's 2017 FFWD Advertising & Marketing Week
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.