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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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Beyond the Haze
Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
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Marijuana Munching Mania Looms
One of the stereotypical perceptions that people associate with recreational cannabis use is the onset of the ‘munchies’.
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How Reaction Time Reveals What People Truly Want
View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
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What Segment of Canada’s Burgeoning Non-Meat Protein Market is Driving Growth
As Canadians increasingly align their food behaviours to their evolving and expanding healthy eating aspirations, more consumers than ever are opting for non-meat proteins as meat alternatives.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood
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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.