Search
-
What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
-
Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
-
Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
-
Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
-
How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
-
Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
-
Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.
-
CHATS 2023: Evolving Consumption Trends in Inflationary Times
Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.