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  • Society

    Canadians (95%) agree that it’s important to have federal government policies that enable aging in place

    Nine in ten (93%) Canadians Rally Behind Integrating Health, Housing and Social Services to Support Aging Well

    12 May 2025
  • Society

    Decoding Misinformation: Why we fall for fake news

    Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

    25 April 2025
  • Customer experience

    Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business

    Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield.

    16 April 2025
  • Society

    [WEBINAR] Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business

    Join us for an engaging webinar where we will demystify compliance measurement in today’s commercial environment.

    31 March 2025
  • Society

    Bring Your Personas to Life with CX PersonaBot

    Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.

    21 February 2025
  • Society

    Though Polarizing, Doug Ford Clear Winner of Ontario Leadership Debate, Seen as Best to Deal with Trump

    Ford Leads in Debate Perception, While Rivals Struggle to Gain Ground

    21 February 2025
  • Media & Brand communication

    OH CANADA: The embers of Canadian pride have been reignited

    Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.

    7 February 2025
  • Society

    Ipsos Reveals Canada's Most Influential Brands of 2024

    Google, Amazon and Youtube round out the top 3 brands.

    5 February 2025
  • Media & Brand communication

    The Most Influential Brands in Canada 2024

    Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

    5 February 2025
  • Society

    When Culture and Commerce Collide

    In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.

    4 February 2025
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