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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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Gen Z and the Covid-19 Economy
In this article we explore how Gen Zers are managing the financial and economical impact of Covid.
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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
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Vividata partners with global leaders to launch Canada's first consumer and media passive panel
Pre-eminent consumer and audience insights company Vividata has joined forces with market research tech company RealityMine, market, audience and opinion research specialist Ipsos, and digital data collection expert Delvinia, to launch the first passive panel of its kind in Canada.
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Trudeau Approval Rebounds to 50%, But PC Victory in Ontario Brings Halo and Advantage to Federal Tories
Federal Conservatives (36%) ahead of Liberals (32%), NDP (20%), Bloc (5%) and Others (7%) Trail