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Leading Up to August 1st Deadline, Canadians Split on Whether Trump is Bluffing on Tariffs
The pressure is on the prime minister as other countries ink deals and accept a baseline tariff
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Pragmatism Over Patriotism?
Read more about how Canadians are recalibrating their relationship with America.
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MNP Consumer Debt Index Holds at 88 Points, But Canadians' Financial Optimism Could Waver Amidst Global Economic Uncertainty
Insolvency rates are stable, and Canadians are holding more money after all expenses.
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Six in Ten (62%) Canadians Think Eliminating Inter-provincial Trade Barriers Will Lead to Growth; Canadians Conflicted on Rushing Nation-Building Projects
Progress depends on trust, as Canadians want to see action - but not at the expense of due process.
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Canadians Show Increased Confidence in National Leadership’s Ability to Handle Trump; Notable Resistance to Us Products Continues
Confidence in leaders rises, but economic concerns and U.S. resistance persist.
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Canadian Pride on the Rise: Nearly Half of Canadians Say They Are More Likely to Feel Proud About Their National Identity
Canadians are not only feeling prouder, but also more engaged in celebrating, promoting, and learning about their national identity.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility
12% in Canada identify as 2SLGBT+
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Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited
Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI
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Global Study Reveals Shifting Trends in Employee Willingness to Relocate for Work
Ipsos study reveals more employees willing to relocate for employment compared to 2017, US continues to be ranked 1st as the destination of choice, although the appeal has waned