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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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BC Residents Open to Range of Options to Meet Electricity Demands
Renewables top list (82%), but majority also supportive of reviewing restrictions on new hydroelectric dams (64%) and nuclear power (58%)
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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The new era of innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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CRIC: How *Humans Successfully Harness the Power of AI Insights
Revel in exciting breakthroughs and discuss practical implementations with colleagues across industries – including those at Ipsos.
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Close to nine in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.