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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Poilievre overtakes Trudeau as best candidate for PM by plurality of Canadians
Canadians most likely to select Poilievre as the candidate who wants to lead for the right reasons
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos is officially a Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfillment
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.
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When Awarding Government Security Contracts, Canadians Prioritize Fairness, Transparency and Price
Fair Hiring Practices to Promote Diversity and Inclusion and Ensuring Jobs for Veterans are Also Among the Priority List