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Excuses, Excuses: Three in Four (75%) say their Friends Have Cancelled Plans on Them
Many Cancellers (48%) Admit to at least Partially Fabricating Excuses to Get out of Plans
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Canadians Need to Hit the Books! - Fewer than One in Five (18%) Canadians Score a Passing Grade in a Quiz About Their Country’s History
Many Lack Familiarity Regarding the Achievements of Famous Canadians
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Hybrid work model is unlocking the benefits of mentoring programs for women professionals but there is still an opportunity for businesses to drive development through mentorship
24% of Women Professionals Lack Access to Any Type of Formal Mentorship Program by their employers
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75% say governments should do more to recognize legacy of residential schools, rising to 86% among adults under 35
Over seven in ten (75%) say the government should do more to recognize the legacy of residential schools.
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British Columbians’ Views on Information Management in Public Bodies
Ipsos research conducted on behalf of the BC Freedom of Information and Privacy Association shows British Columbians’ views on information management in public bodies.
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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.
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The value and role of trees is top of mind as Canadians experience extreme weather events
In advance of National Tree Day, the Tree Canada and Ipsos survey examines Canadians’ views toward the value of trees.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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Approval of Trudeau’s performance at just 33% as Canadians call for parliament to focus on cost of living
Pierre Poilievre is the preferred choice for Prime Minister, while disapproval of Justin Trudeau's leadership has surged, with 67% of Canadians now dissatisfied.