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Three Quarters of Canadians (74%) Believe 100th Anniversary of Vimy Ridge in 2017 Should Be One of Canada's Most Important Celebrations During Sesquicentennial
Majority (51%) of Canadians Support Changing the Name of
$20 Bill to a "Vimy" -
Majority (56%) of Canadians Underestimate the Proportion of Children who go to School Hungry During the School Year
But Most (97%) Believe a Child's Food Intake Impacts Their
Ability to Learn in the Classroom -
Two in Three (66%) Canadians Support Extension of Canadian Forces Mission against ISIS in Iraq
Two Thirds (65%) Also Support Use of Canadian Ground Forces against ISIS;
Eight in Ten (81%) Already Consider Current Mission to be a Combat Mission -
Most (88%) Canadians Support Requirement for People to Show Face during Canadian Citizenship Ceremonies
Seven in Ten (68%) Disagree that Allowing Muslim Women to wear Niqab or Burqa During Ceremony is Acceptable; Three Quarters (72%) Agree With PM that Burqa or Niqab are Symbols of Oppression and Anti-Women Culture
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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Ipsos Reveals the Most Loved Brands in Alberta
WestJet Soars to the Top Spot, Both the City of Calgary and City of Edmonton Crack Top Ten
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research
Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.