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Heading into Throne Speech, Canadians Sending Mixed Signals on Trudeau Government
While Liberals (33%) and Conservatives (32%) Tied in Popular Vote, Trudeau’s Approval Remains High (53%) and 43% Believe Government Deserves Re-election
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A Majority Of Canadians Support An Economic Recovery That Includes Canadian Oil And Natural Gas
The Economy Is Seen As The Most Important Issue For Government To Address In The Upcoming Speech From The Throne
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Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
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Slim Majority (54%) of Canadians Support an Election in the Fall of 2020
Majority (55%, +12) now says Size of Deficit is too Big; Half (50%) Believe Increased Spending Going Forward Should Necessitate Election
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Canadians outline their Priorities for the Upcoming Throne Speech: Immediate Health Measures to Fight the Pandemic (33%) and Getting Canadians Back to Work (26%)
Rounding out the top 5 priorities are a plan to reduce the budget deficit (18%), putting together a universal basic income for all Canadians (17%) and reducing taxes (17%)
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As COVID-19 Cases Grow Again Across Canada, Three Quarters (75%) Support Shutting Down Most Businesses If There Is a Second Wave
Two in Three (64%) Canadians are Personally Concerned about Contracting COVID-19
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Small Business Owners say their Resilience, Optimism Will Help Them Weather the COVID Storm
Nine in Ten (87%) Business Owners say they can Bounce Back Quickly when Things go Wrong
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Four in Ten (43%) Canadians Experiencing COVID-Related Disruption to their Employment, Despite Improving Jobs Figures
45% of Canadians Receiving COVID-19 Benefits Say They Will Take on More Debt Once Support Ends (+10)
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Discover Insights From Mobile-First Digital Audience Measurement
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future