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Is Your L&G Brand Delivering on its Promise?
View our on-demand webinar featuring what’s hot in mystery shopping research, and how it can be applied to Lottery & Gaming products and services.
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Federal Conservatives (37%), Liberals (31%) Locked in Holding Pattern as Parliamentarians Hit the Summer-Barbecue Circuit
Most (67%) Canadians Want Change in Ottawa; Scheer (36%) Edges Trudeau (32%) as Best Prime Minister
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Brand Success
How do I position my brand and portfolio for sustained performance?
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
Brand Equity Measurement
Understand what is driving your brand’s success, and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
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Majority in BC Support Trans Mountain Pipeline Expansion Project
Project support (60%) is double opposition (29%)