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Liberals (31%, -3) Shed Support as Tories (40%, +4) Capitalize in Wake of Jody Wilson-Raybould Testimony
Canadians Siding Decidedly with Wilson-Raybould (67%) over Trudeau (33%); Majority (62%) Agrees Prime Minister Has Lost Moral Authority to Govern
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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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Canada’s Digital Marketing Pulse
Are your digital marketing strategies keeping up with consumer expectations?
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance
Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
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As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day
Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School
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Liberal Re-Election Chances in Jeopardy as Conservatives (36%, +3) Now Lead Liberals (34%, -4) Amid Jody Wilson-Raybould Resignation
Trudeau Government Approval Rating Drops 9 Points to 42%
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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[WEBINAR] The Future Is Visual: Incorporating Observation into Research
In market research there is an assumption that if we ask the right questions, we’ll get some answers, and this will be sufficient to answer our clients business questions.