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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Six in Ten (59%, +3 pts) Canadians Agree That if Canada's Government Does Not Act Now to Combat Climate Change, It Will Be Failing the People of Canada
However, 35% (+5 pts) Agree that Now is Not the Right Time to be Investing in Measures to Reduce Climate Change Given the Tough Economic Conditions
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The role of Multifactor Authentication in reliable research
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
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Data Dive: How women and men feel about abortion issues
In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Conversations with AI
Please join us on October 12th for an extraordinary event, 'Conversations with AI.' Gather with us over drinks, canapés, and good company as we embark on an exploration of AI's potential impact on the Insight industry.
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Data Dive: Baby boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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[WEBINAR] Sustainable Packaging: A Potential Avenue of Distinction
In this next session from our ESG series, Ipsos’ Dionne Daley will discuss the role of sustainable packaging in innovation. Learn how Ipsos goes deeper to better understand your brand’s consumers, what will resonate best with them, and how you can explore sustainable packaging as a potential avenue of distinction; a critical component for in-market success.