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October 2024: Consumer confidence up in Asia and Latin America
Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Ontarians are Concerned About Future of Their Health Care System
Most (91%) Want Province to Ensure Every Resident has a Family Doctor
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MNP Consumer Debt Index Improves to 89 Points Amidst Interest Rate Declines
Canadians have more money on hand at month-end now than at any point in the past 5 years.
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2024 Financial Service Excellence Awards
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.