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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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National survey reveals most young adults have confidence in science
Yet lack of confidence in math, the persuasion of social media influencers, and the difficulty to delineate between real and fake information can keep many young adults from making science-based decisions
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay
Digital Presence Remains Key Looking Forward
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CRIC: The Future of Cross-Platform Audience Analytics
Join Ipsos’ Josh Cormie together with a panel of experts – in data, insights and analytics - to better understand the future of audience measurement from traditional channels to digital behaviours (active and passive).
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Canadians Now Near-Unanimous Against Racism, Yet Two-Thirds (65%) of Non-White Canadians Say They Have Experienced Racism
Six in Ten (58%) Agree Institutions Such as Government and Schools Tolerate Racism, With No Difference in Attitudes Between White and Non-White Canadians
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One in Five (17%) Voters Say Protests at Liberal Campaign Events Will Affect Their Vote. Protests Most Galvanizing for Those Already Intending to Vote Liberal
Opposition to Pandemic Election Continues to Grow (68% +12 pts)