Search
-
Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
-
Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
-
A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
-
One in Five Canadians Say They May Never Be Comfortable Living Without Masks or Vaccine Mandates
Two in Three (65%) Say Governments Not Doing Enough to Get Us Back to Normal
-
35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.
-
Two in Three (67%) Canadians Believe that a Fully Vaccinated Population Won’t be Enough to Stop the Spread of Omicron
Two in Three (68%) Support Mandatory Vaccination for Eligible Canadians, but Majority (56%) also Concerned about Potential Long-Term Effects of Taking Booster Shots and How Many Will be Needed
-
Ontarians willing to trade off investment in economic growth and recovery for investment in health — at least until the backlog of care is cleared.
When asked to consider a series of priorities, Ontarians prioritize the backlog in surgeries/medical treatments 51% of the time.
-
Canadians Give Middling Approval Ratings to First Minsters in Response to Omicron
Support for Lockdowns Declines (-5) to 52% as Most (89%) Support Emergency Investment in Hospitals to Increase Capacity and Restart Elective Procedures
-
Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
-
CMAinsights: Communication, trust & innovation
As a new year dawns, it’s time to think forward and embrace a new age of marketing. Gone are the days of using history to guide your actions – instead, marketers are trying new and innovative ways of listening to customers in order to grow brands and drive revenue.