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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
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Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.