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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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To Tell the Truth: Only Half (49%) of Canadians are Always Truthful About Their Financial Situation; Others Tell `White Lies' (45%), or Blatantly Lie (6%)
Protecting Loved Ones (36%) Biggest Reason for Withholding Financial Truth
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Grits (34%) and Tories (33%) Once Again Locked in Tie, NDP (23%) Steady
Ontario a Dead Heat Between Liberals (37%) and Conservatives (37%);
Quebec a 3-Way Race: Liberals (31%), NDP (27%), Bloc (26%) -
One in Ten (8%) Women in Canada Has Worked in a "Sexually Exploitative" Work Environment
3% Have Been Sexually Assaulted at Work or by a Colleague;
2% Physically Assaulted -
Majority (68%) of Female Sexual Assault Victims Were Under 18 Years of Age at the Time
Perpetrators of Assault Against Youth Most Likely to be
Someone Victim Knew (38%) or Family Member (28%) -
One in Five (21%) Canadians Technically `Insolvent'
While Most Acknowledge Paying Down Debt is More Important than Saving, One in Five (17%) Likely to Take on Additional Credit Debt After Bank of Canada Rate Cut Announcement
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Eight in Ten (82%) Women who are Victims of Sexual Assault Didn't Report Incident(s) to Police
Those Who Told Police Say They Felt Devastated (39%), Abandoned (37%) and Distraught (37%) About the Outcome,
Compared to 22% Who Were Satisfied -
Half (50%) of Canadians Not Confident They'll Have Enough Money to Retire Comfortably
Two in Five (40%) Stress About Saving for Retirement
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Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments
Half (48%) Worry About Fraud When Shopping Online