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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Coffee Association 2024 Conference
Hear Mauricio share recent Ipsos research about what makes each cohorts’ coffee consumption unique and how it has been evolving in the past years, with the objective of discussing the Portfolio Management strategy the category is facing: the Balancing Act of protecting your base and innovating for the future.
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[WEBINAR] CHATS 2025: The Consumer Clash
Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish the 11th wave of the Future risks report. This study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.
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Ontarians are Concerned About Future of Their Health Care System
Most (91%) Want Province to Ensure Every Resident has a Family Doctor
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MNP Consumer Debt Index Improves to 89 Points Amidst Interest Rate Declines
Canadians have more money on hand at month-end now than at any point in the past 5 years.
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2024 Financial Service Excellence Awards