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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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Half of Canadians (52%) Say COVID-19 Hasn’t Brought Them Any Closer Together
Provincial identity strengthens: one in three don’t feel they have much in common with Canadians in other provinces
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Despite Pandemic, Canadians Close Out 2020 With Hardy Outlook on Health, Happiness, and Financial Situation
Challenges Nonetheless Await in New Year; 4 in 10 (37%) Report Issues with Mental Health, Addiction, or Alcohol
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Consumer Check-In Highlights Report
We share insights into what Canadians are looking for from businesses, along with customer choice drivers.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Remembrance Day 2020: Another Casualty of COVID-19?
Fewer Canadians Will Wear Poppies (-14 pts) Or Attend Remembrance Day Ceremonies (-13 pts) Compared to Last Year
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Money talks or budget walks
Discover the importance of CX in building a powerful business case for change, and how to set about quantifying the impact of CX on business performance.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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Social Cohesion is under assault globally
Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
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Remote Testing Geared for Physical Stimuli
Listen in as we demonstrate remote testing methodologies geared specifically for physical stimuli in the medical space.