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One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce
Three in Four (76%) would Consider Shopping on their Mobile Phone While Commuting
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Canadians and Ipsos Recognize Customer Service Excellence among Financial Services Sector
Ipsos Announces Winners of 2015 Best Banking Awards
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While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card's Full Value
One in ten (13%) Canadians Say they Typically Lose Gift Cards Each Year;
Three in ten (28%) say they Typically Leave Unspent Money on the Card -
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Ipsos Adds Depth to Qualitative Specialty with New Talent
Gayle Lunn and Christian Arambulo to Strengthen Qualitative Research Offering in Canada