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The Ipsos 2022 Almanac
We look back at the events of 2022 and how consumers and citizens have reacted, and then reflect on what's next in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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December 2022: Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
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[WEBINAR RECORDING] KEYS: The year in review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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CHATS 2023: Evolving Consumption Trends in Inflationary Times
Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.
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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy