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The Perils of Perception: Canadians Fail on Every Perception versus Fact about their Country in Unique Socio-demographic Knowledge Test
But Score Better Than 13 Other Countries in Accuracy Placing 8th of 14
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Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On
Two Additional Agencies to Support Launch of Ipsos Reid MediaCT's New Multimedia Research Solution
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant
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Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack
Most (94 %) Agree They Are Not Too Young to Worry About Having a Heart Attack
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Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date
Among These Canadians, Health (41%) Was Primary Reason for Early Retirement; Half (45%) of Canadians Have Experienced a Serious Health Event
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Four in Ten (39%) Canadians with Debt Say they `Don't Know What they Would Do' If they Had No Income for Six Months
Average Working Canadian Believes They Would Need $45,609 in Savings To Sustain Themselves For a Year Should They Be Off Work Due to Illness
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Almost Half (43%) of Canadians Have Suffered From Four or More Musculoskeletal Conditions in the Past Year
Leading Symptoms Experienced Are Back Pain and Stiffness, Headaches, Neck Pain, and Joint Pain