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As Valentine’s Day Approaches, Four in Ten (38%) Say Money is a Major Cause of Stress in their Relationship
While Most (94%) Say its Important for their Partner to Be on the Same Page, One in Three (33%) Say They’re “Going it Alone” on the Household Finances
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Canadians Cut Back in 2023 and Plan to Continue Cuts in 2024
Cutting back on dining out (57%), looking at flyers for sales (53%), and putting off purchases like new clothes (47%) top ways Canadians dealt with inflation in 2023
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Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)
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Could Inflation Fatigue Undermine Financial Discipline During the Holiday-Spending Season?
More (74%; +7 pts) concede that they will need to contend with the persistent and ongoing effects of high inflation than did in 2022.
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78% of Canadians Say Holiday Budget Impacted by Inflation; Half (49%) Worried They'll Get in Over Their Heads
78% Say inflation and rising interest rates have had a significant impact on their holiday spending budget.
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77% of Canadians Do Not Plan to Travel This Holiday Season
Half (54%) say this is because of inflation.
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Healthcare Costs Eating into Boomers Retirement Budgets
A third (32%) of Boomers cite healthcare costs as the cause for their cost-of-living in retirement being higher than planned.
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For Gen Z and Millennials Knowledge is Power as They Look to Increase Their Financial Literacy Amid High Levels of Financial Anxiety
Most of Gen Z (92%), Young Millennials (94%), and Older Millennial (91%) are interested in some kind of personal finance information.