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  • Society

    Canadian Pride on the Rise: Nearly Half of Canadians Say They Are More Likely to Feel Proud About Their National Identity

    Canadians are not only feeling prouder, but also more engaged in celebrating, promoting, and learning about their national identity.

    1 July 2025
  • New Services

    Personas in the Age of AI

    Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.

    27 June 2025
  • Society

    Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates

    Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.

    25 June 2025
  • Society

    Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility

    12% in Canada identify as 2SLGBT+

    20 June 2025
  • Society

    Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited

    Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI

    17 June 2025
  • Society

    Global Study Reveals Shifting Trends in Employee Willingness to Relocate for Work

    Ipsos study reveals more employees willing to relocate for employment compared to 2017, US continues to be ranked 1st as the destination of choice, although the appeal has waned

    17 June 2025
  • Consumer & Shopper

    Gambling Industry Research

    Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.

    17 June 2025
  • Media & Brand communication

    Short-Form Social Misfits

    The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

    16 June 2025
  • Society

    Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award

    With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year

    16 June 2025
  • Society

    Canada Is Top Preferred Oil Supplier for G7 Nations

    Ipsos poll reveals Canada's strong position among G7 allies, Middle East gains ground in G20 countries as U.S. drops across regions

    11 June 2025
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