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Slim Majority (52%) of Canadians Believe Recession is Coming Within a Year
While Most Canadians (77%) Agree that Balancing Federal Budget is Important, they’re Split on Whether Balancing the Budget (31%), Tax Cuts (36%) or Increasing Spending (33%) Is the Top Priority
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Canadians Split (50%/50%) on Whether They’re Better off Now than in 2015, When Trudeau was Elected PM
Seven in Ten (68%) Say They’re Not Able to Get Ahead Financially, citing Cost of Goods (65%) and Lagging Incomes (57%) as the Main Culprits
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The Sandwich Generation: Parents Aged 35-54 Significantly More Likely to Vote Conservative, Favour Scheer
Pocketbook Issues Like Taxes Will Matter Most at the Ballot Box
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Four Weeks In, Climate Change is Fastest-Moving (29%, +4), but Health Care (35%) Still Top Issue to Make a Difference at the Ballot Box
Economic Issues Matter to Many: Tories Seen as Best Party to Deal with Economy (40%, -3) and Taxes (34%, -7), Grits lead on Health Care (32%, -1)
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Liberals (40%) Lead Conservatives (35%) Among Those Born Outside of Canada
Canadians Prioritize Similar Issues Regardless of Origin; Foreign-Born Canadians More Likely to Choose Economy (29%) as a Top Issue than Those Born in Canada (23%)
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Conservatives (34%, -3) Stumble, Tied with Liberals (35%, +1) Ahead of Critical English-Language Debate
Bloc (30%, +9) Rallying in Quebec as Tories (19%, -5) Lose Momentum in wake of first French-Language Debate
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Significant Gender Gap in Voting Intentions Among Younger Canadians; Boomers Vote as Block, Regardless of Gender
Young Women Much More Likely than Young Men to vote NDP; Young Men Much More Likely to Vote Conservative than Young Women
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Few (6%) Canadians Think Privatization Is Best Way To Fund A Sustainable Health Care System, Preferring to Increase the Services Health Care Practitioners Provide (43%) and Focus On Prevention (22%)
Half (52%) believe the health system is under strain and that allowing some privatization would alleviate the burden on wait times
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Health Care Continues to Be Top Issue for Canadians (37%); Climate Change Climbs to Second (30%, +4), Ahead of Affordability (26%, -2)
9 in 10 (89%) Agree Action is Needed to Protect Quality of Health System, Half (47%) Won’t Pay A Single Dollar More to Access Better Care