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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
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46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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CHATS 2022: Evolving Consumption Trends in the Midst of a Pandemic
Revisit our on demand webinar to hear insights mined from this year’s edition of our annual Canadian consumption habits and attitudinal trends report.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.