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On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to use Washroom of Gender Assigned at Birth
Canadian LGBTQ Community Feels Less Safe,
More Discriminated Against than Most Canadians -
Home Automation in Canada Set to Take Off--If Consumer Mindset Shifts
More Than a Third of Canadians Express Interest in a Connected Home, Though Ownership of Connected Devices Remains Low
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Three Quarters (73%) of Canadians Say Electoral Reform Shouldn't Proceed Without National Referendum
Despite Campaign Promise and Majority Mandate, Just Four in Ten (43%) Agree It Gives the Government the Liberty to Change the Electoral System Despite Opposition
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Majority of Canadians Believe their Personal, Confidential Information Held by Government is Vulnerable to Security Breaches
Canadians Believe their Personal Data held by Municipal (56%), Provincial (55%) and Federal Governments (53%) is Vulnerable to In-House
Non-Authorized Access, External Hacking and Theft -
Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada's 150th Birthday in 2017 (Up 9 Points since Last Year)
Only One in Ten (12%) can Identify Vimy Memorial from a Photo
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Canadians on Colorectal Cancer
Familiarity with Colorectal Cancer Lags Other Cancers, But Canadians Believe Cancer can be Cured, Prevented with Healthy Lifestyle, Early Detection
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Slim Majority (55%) of Canadians Support Modest Budget Deficit of $10B, But Support Drops Substantially for Higher Deficit
Six in ten (63%) Say Liberal Deficit Target of $10B During Campaign was Just a Ploy to Get Elected
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Two Thirds (66%) of Canadians Approve of Trudeau Government's Performance
Approaching First Liberal Budget, Six in Ten (59%) Approve of Federal Government's Management of the Economy,
Agree (63%) They're Giving the Liberals the Benefit of the Doubt -
ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase
But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet