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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Ipsos Most Influential Brands 2021
You are invited to join Ipsos, Globe Media Group, Publicis, ACA, and CMDC for the release of the 2021 Ipsos Most Influential Brands study.
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National survey reveals most young adults have confidence in science
Yet lack of confidence in math, the persuasion of social media influencers, and the difficulty to delineate between real and fake information can keep many young adults from making science-based decisions
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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COP26 Myth-busting the global climate of opinion
Listen in as Ipsos experts present in the Blue Zone at COP26 in Glasgow research data from across the globe to help bust three sustainability myths.
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Online Harassment Against Journalists and Media Professionals is on the Rise
Women and LGBTQ2+ People at Greater Risk
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Insights For Pharma: Helping ‘Challenger’ Brands Win
Revisit our recorded webinar exploring tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump
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Global Trends 2021: Aftershocks and continuity
Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.