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Three in Ten (28%) Adult Canadians Personally Believe in Santa Claus (Up 3 Points Since 2012)
Santa's Approval Rating Holds Steady at 85%
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Ontarians See Improvement in Local Economy This Year over Last
Six in Ten (59%) Say Economy of their City or Town in Good Shape,
Up 6 Points from Last Year -
Half (48%) of Canadians Believe Conservative Majority Government is Working Well (Up 8 Points)
With Election Year Looming, Most (71%) Conservative Voters Think Prime Minister Harper Should Remain as Leader for as Long as he is
Winning Elections -
TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch
Ipsos Reid MediaCT and RealityMine Announce Launch of MultiMedia Study, TouchPoints Canada
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DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014
Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?
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Extended Days Mean More Opportunities for Marketers to Engage with Canadians
Canadian Day Averages 31.3 Hours, Creating More Opportunities for Engagement
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Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays
Majority (55%) Believe Holiday House Hunting Comes With Better Prices
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Liberals (34%) and Conservatives (33%) Tied Nationally as Battleground Ontario Shows Dead Heat at 37%
NDP (24%) Without Serious Traction
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TouchPoints - Multimedia Study a `Must-Have', Not a `Nice-to-Have'
Quebec Agencies and Media Companies Support Launch of Ipsos Reid MediaCT's Cross-Media Measurement Study, TouchPoints Canada.